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AMERICAN AIRLINES has long been associated with a bare-metal polish in their image. The simplistic livery the airline has employed since 1967 has a trademark polished finish dating back to the 1930’s. Since AA’s newest fleet addition, a Boeing 777-300ER, emerged from the hangars at Boeing HQ in Seattle, speculation has been growing as to what would emerge. One thing was clear; even in the Pacific Northwest’s gloomy fall weather, it was evident that a polished fuselage has been replaced with a painted one.

American’s CEO Tom Horton had indicated that as part of the airline’s current restructuring process, a brand new image was being studied. Echoing the moves of Delta and JAL during their stint in bankruptcy protection, the new livery has finally been released. A new logo will be introduced, but more importantly, the airline have replaced the iconic eagle tail design with a new abstract take on the flag of the USA. As expected, the change has been received negatively overall. Given the national reputation American Airlines is associated with, this latest redesign may fall the same way as British Airways’ failed world tails livery.

Below are some of 2012’s more successful livery updates.

CorsairFly have moved away from TU and established a more specialised colourscheme

CorsairFly have moved away from TUI and established a more specialised colourscheme

Going in a complete opposite direction, some airlines have chosen colour over titles. Air Malta recently revised their colourscheme to include new palates and detailed designs.

Air Malta recently revised their colourscheme to include new colour palates and detailed designs

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2 thoughts on “Getting a livery wrong

  1. Those new air Malta colours are gorgeous! Corsair not so much, but an improvement…. but I can’t believe AA have chosen such a horrible livery.

  2. I think AA might have it right

    The tail is IMOI far from dull or overly conventional. Its instantly recognizable, very American and modern.

    Maybe you have it wrong this time & a new classic is born 😉

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